Market Research

Innovation is the process of turning ideas into manufacturable and marketable form…

Our Services in Market Research

Apart from general research areas, S&A specializes in providing market research services. Specially, it answers such questions as:

    Environmental and Competitor Analysis

* Do you know your SWOT status?

* How can you achieve competitive advantage?



* How to track customer complaints, retain existing customers and acquire new ones?

* How can you make your customers satisfied and loyal to you?

* How can you identify and select the right customers (market segments)?

* How can you increase your customer base (business)?


* How can you differentiate your product/service from those of competitors?

* How can you build stronger brand?


* What action should you take, if your competitors change their prices?

     Supply Chain Network

* Are your products available at the right place and at the right time?

* Are your marketing channel members satisfied?


* Do you want to measure the effectiveness of your promotional expenditure?

* Which media will be most effective to communicate your messages?

* What promotional mix will result in the maximum outcome (sales)?

* How to minimize promotional budget, yet achieve the same desired impact?