Innovation is the process of turning ideas into manufacturable and marketable form…
Our Services in Market Research
Apart from general research areas, S&A specializes in providing market research services. Specially, it answers such questions as:
Environmental and Competitor Analysis
* Do you know your SWOT status?
* How can you achieve competitive advantage?
* How to track customer complaints, retain existing customers and acquire new ones?
* How can you make your customers satisfied and loyal to you?
* How can you identify and select the right customers (market segments)?
* How can you increase your customer base (business)?
* How can you differentiate your product/service from those of competitors?
* How can you build stronger brand?
* What action should you take, if your competitors change their prices?
Supply Chain Network
* Are your products available at the right place and at the right time?
* Are your marketing channel members satisfied?
* Do you want to measure the effectiveness of your promotional expenditure?
* Which media will be most effective to communicate your messages?
* What promotional mix will result in the maximum outcome (sales)?
* How to minimize promotional budget, yet achieve the same desired impact?